Digital Marketing can mean different things to different people as it comprises a host of different aspects. Everything from the inbound methodology to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are components of this marketing methodology. However, all these functions have the same goal – making sure that your website or brand is easily visible online and also ranks high on the Search Engine Ranking Page (SERP). While it may seem simple, it is anything but. And this is the case due to many factors of which some are listed below.

Here’s a list of factors that can affect your presence in the market:

• You have to pick the right keywords
• You need to have the right content strategy
• You need to make sure that your website loads quickly
• You need to perform both on-page and off-page SEO
• You must have relevant and good quality content
• And most of your competitors are also doing the same thing

This puts digital marketing firms in a unique place where the quality of their work plays a vital role in determining the status of their clients’ business and online presence. While many such firms opt for the brute force technique of generating subpar but high volume of content, the best in the business will have a steady and stable content strategy with adequate emphasis on quality while at the same time delivering content via the most optimum means and at the right intervals.

Do They See You? Are The Reacting To You?

All this has an impact on the common goal that has been mentioned above – online visibility and SERP ranking. Thus, it is safe to say that performing the key functions of this kind of marketing is in itself the essence of efficient and consumer-oriented marketing. With the Inbound methodology being all the new rage in this spectrum, the way businesses approach and interact with their customers has changed and is continuing to change quite dynamically. The focus of this approach hinges on the amount you know about your target audience or your buyer persona. This could be all you need to come up with content, SEM, SEO and overall online marketing strategies as a whole using a simple measure of trial and error to get answers and results.

Criteria On Which To Judge For The Best DM Company

As a business looking for the right online marketing agency, it is best to hire one that performs all of the following functions:

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Social Media Marketing
• Marketing Automation
• CRM Solutions

Responding To Google Reviews
How to respond to Google reviews is one of the most popular and commonly asked questions by business owners. Reviews that customers leave for your business on Google can dramatically affect whether they choose to use your services or your pick your competitor instead. Positive reviews make it easier to obtain new customers or clients because it gives you immediate credibility. When people have great things to say about their overall experience with your company, potential customers/clients are more inclined to pick you. They also help your business appear higher in the search results, allowing you to capture a larger percentage of the people who are searching for the products or services that you offer. Responding to Google Reviews is an important step that many business owners neglect. However, it can make a real difference in how your company is perceived online. This process is about more than just hitting the ‘Reply’ button and typing in whatever comes to mind. You need to have a well-planned strategy in place to address both positive and negative reviews. Responding in the right way can make a big difference in your online reputation. Responding to Google reviews the right way is important for your business and online reputation as well as your local SEO, so keep reading this blog for more insight on how to do it the right way.

1. How To Find Google Business Reviews
The first step according to our SEO Experts is to check whether or not you have any reviews to reply to. Accessing Google Reviews for your business is a relatively straightforward process. Here are the steps that you need to follow:

Visit business.Google.com and log into your My Business account.
Click on the menu and choose the option that says ‘All Locations’
Next, to each of your business locations, there is a link that says ‘Manage Location’. Click on the link for the business that you want to manage.
Click on the ‘Reviews’ link on the following page. Then, click on the area where it says “Manage Reviews’.
That’s all there is to it. Once you are logged in and have navigated to the right place, all that is left to do is to begin evaluating your reviews.
2. Check All Of Your Google Reviews
You need to set aside time to read through all of your reviews, classifying each one as positive or negative. Chances are, most of the reviews will be positive. There may be a few, however, that are negative. Read the negative reviews closely, looking for any discrepancies or oddities that could indicate that they are fake. In today’s cutthroat business world, there are people out there who are willing to pay people to leave negative reviews for their competitors. There are also people out there who write negative reviews for fun. Identifying fake reviews is important. If you spot any that you know for a fact are fake, flag them. After that, you should have a combination of both positive and negative reviews left to respond to. In some cases, there may also be neutral reviews that are neither positive or negative. Determining how to respond to each review is an important part of maintaining your company’s reputation. Keep reading for some helpful tips on how to respond to Google reviews appropriately and addressing each situation.

3. Positive Review Responses
As long as you have been doing everything right with your business, you probably have a lot of positive reviews. Keep in mind, however, that you can’t just let these reviews sit unacknowledged. Instead, you need to go above and beyond to let the people who left the reviews know how much you appreciate their effort. Someone took the time out of their busy day to say something nice about your business. The last thing that you should do is ignore their comment. Instead, follow these steps:

Reply to positive reviews within a reasonable amount of time after they are left
Let the customer know how much you appreciate them leaving a good review
Speak from the heart – your authenticity will shine through
4. Responding To A Negative Review
Unfortunately, not all reviews are positive. Every business gets negative reviews at one point or another. These reviews can be difficult to read and can trigger a variety of emotional responses. No matter how they make you feel, however, you should never ignore them. Instead, you need to respond to the person who left the review to let them know that you take their concerns seriously. By responding, you can address any areas where your business fell short and can tell your side of the story. You also may be able to salvage your relationship with that particular customer. Here are the steps you should follow:
Let them know that you hear their concerns and that you are aware of the problem
If it was your fault, claim full responsibility for whatever happened and issue a heartfelt apology
Explain what went wrong
If necessary, offer compensation
It takes Work
Reputation Management on the Internet takes a lot of work and presents some unique challenges. However, it is an incredibly positive way to control how people see your business. Most people rely on reviews when deciding which companies they want to do business with. By responding thoughtfully to all of the positive and negative reviews that your company receives, you can have a say in how people perceive your business.
Garrett Laidler is an online entrepreneur and SEO Expert. Catering to PPC, SEO, social media marketing, video marketing, and so much more, he has made a full time business from the onlie world for the last 6 years

Blogging is becoming very common in the online world as a majority of people either read or write articles online. The current generation of marketers has started incorporating blogging in the online marketing strategies of companies and businesses to attract the right visitors. Guest blogging is one such marketing strategy that has helped many businesses in expanding their customer base as it

offers mutual benefits to both the blogger and host website. just by featuring the posts of guest bloggers on your website you will not only be able to generate traffic but also help the blogger in expanding their readership.

Guest Blogging

Guest blogging is also known as guest posting where a blogger writes content for another company’s website. A guest blogger creates content for host websites based on their requirement which might be a challenge for them. Both you and your host website benefit with this guest blogging strategy in the following ways:

1. Attracting traffic to a company’s website so that they might improve lead generation and get new subscribers.

2. SEO ranking improves as links are built from high-quality sites. This helps in improving your website’s position in various search engine results.

3. The credibility and brand awareness also increase due to the fact that a third-party, the guest blogger, has written about their experience with your company.

If implemented correctly, guest blogging can be a great asset to your digital marketing strategy and increase your brand’s reach out within no time. Let us now look at some of the tips and tricks that will help you in implementing an effective guest blogging strategy:

1. Define goals:

Make sure that you and your marketing team have clearly defined and understood the vision and the goal of your company or brand. You can even create sub-goals that you wish to achieve by implementing this strategy. Some of the goals can be increasing website traffic, improving SEO rating, increasing subscriber count, creating product awareness, etc. Having clarity on goals will help you in creating crisp blogging content so that your target audience gets the message that you wish to pass on. Clarity will help build trust with your potential customers.

2. Find the right website:

A simple way to find a website that accepts guest post is through an online search engine. You can use keywords like ‘write for us’, ‘guest article’, contribute for us’, etc. to search the websites. You can also find websites where your competitors are guest blogging and approach them for the same. Your competitor’s newsletter or social media account will give you the links to their blogs. Alltop lists top websites in multiple domains. You can even start your website search from here.

3. Discussions with site owners:

When you start your discussions with a website owner, make sure that your content is updated and conveys your thoughts accurately. Poor content and

irrelevant pitch formats will disengage the interest of the site owners. It would be good if your proposal is in sync with their website and the content that is being published on it. A well-researched work will help you in forming a genuine relationship with the site owner and achieve goals at a faster rate.

4. Choice of topic:

Research the website that would be posting your guest blog in. Study some insights related to the target audience that you plan to reach out with the post. Use all this research in deciding the topic for your blog. The more popular the topic is more the number of hits you will get on the blog. Generally, the posts that share life experiences and life hacks are more popular among readers. Buzzsumo is a good tool to get an idea about the potential topics that will generate good hits.

5. Content quality:

The content that you wish to publish should reflect value addition qualities

for the audience that sees it. While writing the articles make sure that the tone isn’t promotional, else the audience will lose interest in reading the blogs. Some of the below points will help you with the content quality:

a. Include one relevant internal link to any of your company’s blog posts.

b. Write a concise, crisp, and clear bio for the audience to engage with.

c. Include popular keywords to attract more traffic to your blog post.

d. End the post with a call-to-action which asks the readers to share their thoughts and comments.

e. Use various available analytic tools to track the traffic on the guest blogs to get insights on further improvements.

6. Be Engaging:

Try to subscribe to the comments section on your guest blog if the website

owner allows it. Once your blog is posted and has started to receive hits and comments, then make sure that you respond to these viewer interactions. This will help you in connecting with your new audience and in return, you might earn subscribers in them. If you are responsive, then the website owner would also feel positive about working with you and this long-lasting relationship will help you both in expanding your online audience.

7. Promote the guest blog:

Content promotion will help you in reaching out to a wider set of audience and even the website owner will benefit from the increased traffic. You can use

the same channels for promoting the guest blog as you use to promote your brand and products. You can also post links to your guest article on various social media websites. Keep writing and promoting guest posts to reach your aims and goals that you have defined in the marketing strategy.

Creation of content can be considered from different points of view. Some of the web content developers create content for audience’s sake while others create content for the sake of search engines. The need for content cannot be emphasized enough in the online sector. Content attracts a large number of visitors to your website, builds trust towards your audience, answers questions, and so forth.

When it comes to content marketing, quality should be prioritized rather than quantity. Content is mainly produced for the user’s benefit. When producing your content, consider keeping it original, useful, and fresh. Your content should also be relevant to attract more shares and links. Before creating content, understand your users and what they need to keep them intact. Maintain a high level of originality of your content by letting it have a flow.

The following 5 tips, provided by Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, will help you analyze and take control of your content marketing.

1. Top Content

Being a top web content developer comes with a bit of experience and taking control of content marketing as a general. To keep the users interested, you have to create content on pages that has high exit rates or the bounce rates. The bounce rates help to measure the number of users or visitors that visited a certain page and left without checking any other page. The Exit rates help to measure the number of users who visited the given page, then left your website but had a chance of browsing other pages before the given page.

Optimization of the content contained in pages that have low average times per page and high in visits always keeps the users interested. Always look for the trend of content in the top pages to get ideas on what to develop content, mostly the topic to focus on a given time.

Before creating content, consider checking on the top pages to have an idea of what’s trending at a given time frame.

2. Landing Pages

The visitors play a key role in conversion after visiting the landing pages. Landing pages are where your users start their adventure of your site. However, the top content should not be ignored. Report about the landing pages is contained under the Landing Pages, an icon that is under the Behaviour.

The landing page helps web content developers learn the principles contained in the top performing pages and to apply the practices learned in the bottom performing pages. Visit the pages with low conversion rates or high bounce rates and fix the issues that you may find in those pages. Also, evaluate the sidebars with unrelated content and the content contained in pages with high bounce rates.

To be safe, break the traffic down by the source before you start evaluating the top and the bottom pages. Increase the conversion rates on pages already creating traffic, and you will have attained quick wins in your SEO campaign.

3. Exit Pages

Creation of content around diverse topics may not be that valuable for your site. For instance, a visitor may visit your site, like content from a specific keyword, go through the next product, click it, and leave the site. That will outrank your site, even if it had been top-ranked for a certain keyword.

Exit Pages report helps a developer to find the pages driving away traffic. Creating a closely related content helps one to track down attractive content to the users and the one that drives them away. If by any chance your top exit pages and the top landing pages are the same, you are in a good position to increase conversions on your site.

4. The Visitors Flow

The visitors flow is very categorical and contains some columns. The first column of the visitor’s flow indicates where a user entered the site. The second column shows the landing page. Different blocks of the visitor’s flow are connected by blue lines, where the thickness of the blue line depicts the number of visitors following that path. The visitor’s flow also contains a red line that indicates a point where the user dropped off.

To increase conversions, identify the point where the visitors are dropping off and produce content that can replicate with the visitor’s flow. Also, consider linking your prominent pages with other pages to build up the user experience and a better flow. Always spend some time to monitor how your users interact with the pages on your site and the content to have an effective SEO campaign.

5. The Penguin Tool

The Penguin Tool is widely used in the comparison of Google algorithm updates and Google Analytics data. The overlay of Penguin tool with other updates helps to indicate the cause of potential fluctuation of traffic in your site. The Panda updates targets duplicate and low-quality content. In addition, the Panda update will you measure the level of progress of your site.